.q{color:#000000} .a{color:#0000cc} Martin Reed is the founder of I Love Blue Sea, the first online seafood retailer totally committed to sustainability. And by defining this growing niche he is showing us what will be the norm in the near future. SushiPRO How do the East and West Coasts of the US compare when it comes [...]

.q{color:#000000} .a{color:#0000cc} strong{color:black} Next up in our interviews with sustainable sushi thought leaders is Kristofor Lofgren, owner of Bamboo Sushi in Portland Oregon. Bamboo Sushi was the first sustainable sushi restaurant in the world, certified by the Marine Stewardship Council. Kristofor has a lot to say on the subject, and it’s all worthwhile, so let’s [...]

.q{color:#000000} .a{color:#0000cc} (continued from part 1) SushiPro: Will sustainable sushi ever be popular? Bun: My distributor that I dropped said, “We are looking into sustainability because the government will make us do it, one day.” They may be right but it is, obviously, the wrong reason to do it. It is not going to happen [...]

What’s your favorite sushi spot? More to the point, how did you decide it’s your favorite? Many folks pick a favorite sushi restaurant by the “Cheers” factor, where everybody knows your name. It’s just nice to saunter up to the sushibar at your local restaurant and have the sushi chef greet you by name. Nothing [...]

Modernists tend to have western culinary training instead. They pride themselves on creative interpretation of sushi standards. Cuisine must be colored by the environment in which it is prepared. And so, as the biblical scholars interpret the ancient stories in a modern day context, so should the sushi lover seek to find meaning adapting the [...]

What can I do? You can cause change on a small scale by spending your money wisely. Many people acting in a similar fashion can make a significant impact. Be a leader! You can make a difference simply by talking as well. Talk to your local sushi chef, ask questions in restaurants before buying – [...]